Qingzhen launches rural vitalization livestream initiative

On Aug 13, the "One Village, One Product, and One Host" mobilization and product selection meeting was held in Anliu town, Qingzhen city, with villagers participating with their unique agricultural products and discussing how to employ livestreaming to promote these local treasures.

At the same time, a public training class for the initiative was launched in Xindian town, where villagers gathered to learn how to do livestreams. The events in the two towns marked the commencement of Qingzhen's rural vitalization livestream initiative.

The "One Village, One Product, and One Host" public training class is held. [Photo/WeChat account of Shuangshuang Guiyang, Hucheng Qingzhen]

Centered on the "digital empowerment + talent incubation" model, the initiative aims to invigorate the characteristic industries of the city's 12 towns and townships. The ultimate goal is to establish an integrated industry chain involving production, livestream, logistics, and cultural tourism, driving sustainable income growth for village collectives.

To support the livestream hosts in entering the market, a series of policies are set to be implemented: providing full subsidies for training costs to lower entry barriers; collaborating with JD.com and SF Express to open dedicated logistics lines and minimize express delivery costs; and establishing the innovative "host+co-host+villagers" livestream collaboration mechanism to alleviate operational burdens.

As more villagers become hosts, Qingzhen's distinctive agricultural products will reach nationwide markets through livestreaming, charting a new chapter of "digital empowerment and livestream-driven agriculture" in rural vitalization.