Statistics collected from the local government suggested that Qingzhen city in Guiyang, Southwest China's Guizhou province, introduced 150 industrial projects over the past year, exceeding the yearly target by 87.5 percent.
The city's investment promotion guidelines have been made more explicit, and more related activities have been held.
Possessing more than 60 percent of Guizhou's bauxite reserves, Qingzhen used to record smaller profits from its extensive aluminum-based industries. But now the city has adopted an advanced industrial supply chain-based business promotion model and has reconfigured its available resources, development targets, as well as existing weak links to achieve its fresh targets.
Under the municipal government's leadership, more than 10 business promotion teams have launched 77 campaigns in Zhejiang, Jiangsu, Jiangxi and in other provinces, getting in touch with 280 companies.
To broaden its investment appeal, Qingzhen reportedly took the lead in Guizhou to employ face-to-face marketing – sending officials out to Beijing, Shanghai, Shenzhen, Hunan and Chongqing and inviting 180 enterprises to go to the city to see its potential for themselves.
During four major ceremonies in 2021, Qingzhen signed contracts involving 18.18 billion yuan ($2.85 billion yuan) and successfully introduced a group of innovative projects with huge development potential and large investment scale.